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made from high quality European plushlicensed by EnBWwith attached C.O.A.emboidered nose in heart-shapeextreme long and impressive lion's mane35 cm / 14 inchesThe Lion SüdBest is 35 cm / 14 inches in size, his nose is in the form of a heart, and he is made from High Quality European woven plush. He was issued in 2006 by the German state Baden-Württemberg Energy Company called "EnBW" to support the campaign "Baden-Württemberg punktet". SüdBest is an advantage card with which the users can collect points at over 3000 participating partners. The concept is simple: For each collected point a cent is credited. Customers of the EnBW can redeem their points for an electricity bill credit or against purchase coupons exchanges. Besides earning points the card offers as well many discounts like on concert tickets. The Lion comes with an attached certificate of authenticity but does not have a box.